Tiffany & Co. Launches iPhone® App for Engagement Rings

NEW YORK, NY (June 14, 2010)

The Tiffany luxury shopping experience goes mobile today with an iPhone® app that features new ways to explore the world’s most exquisite diamond engagement rings.

As the premier jeweler for engagement, Tiffany takes its celebrated diamonds directly to the customer with the Tiffany & Co. Engagement Ring Finder, the jeweler’s first iPhone® application. In response to a growing customer desire for mobile and interactive shopping, the app offers users the tools for selecting the perfect Tiffany diamond engagement ring, from viewing the range of styles to learning about the superior qualities of Tiffany diamonds.

The app includes an accurate Ring Sizer, the first tool of its kind from a jeweler, that lets users determine their size by placing an actual ring directly on the screen and aligning it with the correct circle in the guide. Browsing the collection according to shape, setting, metal or design is equally simple. The rings are shown true-to-size and each style may be viewed with diamonds of six different carat sizes. Users may zoom in on a ring’s exquisite details, pair the rings with wedding bands, and save or share their favorites via e-mail, Facebook® and Twitter®.

In addition, users can make an appointment for a diamond consultation via phone or e-mail. The app will appear in English (in the U.S., U.K., Canada and Australia) and Japanese, with prices in local currency. Prices will not appear in the Chinese version or in the international English version that is available to all other countries.

For those looking to buy or hoping to receive a Tiffany diamond ring, the app is an extension of the world’s diamond authority, reaching out with its exceptional brand of service to deliver the ultimate in quality and beauty.

To access the Tiffany & Co. Engagement Ring Finder:

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Carson Glover
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