Venice, Italy (March 21, 2016)—Tiffany & Co. today celebrated the opening of a 238-square-metre store at Calle Vallaresso, near the historic Piazza San Marco. The store is Tiffany’s first in Venice and ninth in Italy.
“Venice’s beauty and cultural heritage draw visitors from all over the world. Opening a store in this celebrated city reinforces our commitment to develop and grow our business throughout Europe,” said Florence Rollet, Tiffany group vice president–Europe, Middle East and Africa. “We invite everyone to discover the jewelry and watches, as well as the shopping experience that place Tiffany at the forefront of glamour and style.”
Tiffany’s diamonds illuminate every collection – including engagement rings, radiant Tiffany Yellow Diamonds, Elsa Peretti’s jewelry of elegant simplicity and Paloma Picasso’s colorful creations. Customers will also discover bold and graphic Atlas® jewelry, along with Tiffany T, created by design director Francesca Amfitheatrof with all the energy and optimism of New York City, where the company was founded in 1837.
Here too, for a limited period of time, is a special collection of bejeweled butterfly and dragonfly brooches inspired by designs from the Tiffany Archives. The exhibition showcases the luxury brand’s heritage of craftsmanship and will be on display at ‘La Fenice’ Theater until 26 March.
For the new Venice location, Tiffany’s architects and designers created a modern store environment embellished with archival motifs. The façade is finished with Art Deco-style details and a wheat leaf pattern etched in Tiffany Blue glass, which distinguishes the façade of the Fifth Avenue flagship store. The jewelry and private sales salons are seamlessly designed with walls of cream velvet surrounding stainless steel display cases, panels of wisteria in white gold, and magnolias blossoming in gold sconces by New York artist Michele Oka Doner. These floral patterns are inspired by the stained glass masterworks of Louis Comfort Tiffany (1848–1932), son of the company’s founder and a legendary artist and designer. As part of Tiffany & Co.’s commitment to sustainability, the entire store – including caseline, vitrines, and back-of-house – is illuminated with energy efficient LEDs.
The new Tiffany store in Venice, with its refined interiors and beautiful jewelry promises to become the ultimate luxury destination in the city for locals and tourists.