NEW YORK, NY (September 10, 2016)

Tiffany & Co. has launched the #KnotOnMyPlanet campaign to raise millions to support ending elephant poaching and stopping the global trafficking and demand for their ivory. As a member of the U.S. Wildlife Trafficking Alliance, and as part of Tiffany’s commitment to sustainability, the campaign asks people to never forget elephants by donating to the Elephant Crisis Fund.

Appearing across social media platforms, the campaign features some well-known friends of the House wearing a knot and a paillonné enamel and 18k gold elephant clip from the 2016 Tiffany Masterpieces Collection, which Tiffany will donate to the cause. Launching during New York Fashion Week, there will also be a cocktail event co-hosted by Frederic Cumenal, CEO of Tiffany & Co., model Doutzen Kroes and writer Derek Blasberg.

Share your knot with #KnotOnMyPlanet and learn more about how you can help by visiting

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Jennifer McGuire
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