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Biggest Names From Fashion to Entertainment Stand Up For Luxury That Makes an Impact and Rally Behind Tiffany & Co.’s Save the Wild Collection

Tiffany Exceeds Donation Goal by 3x and Launches Newest Collection

NEW YORK, NY (September 10, 2018)

As NYFW kicks off on September 6, Doutzen Kroes, Naomi Campbell, Rowan Blanchard, Bria Vinaite, and Nigel Sylvester are some of many notables taking a stand with Tiffany & Co. in support of the #KnotOnMyPlanet campaign benefiting the Elephant Crisis Fund. They’re lifting their voices–at a time when the international spotlight is on the fashion industry–to protect these magnificent creatures in the wild. The newest Tiffany Save the Wild collection introduces a new limited edition elephant pavé diamond brooch and elephant charms. The expanded 2018 collection of new charms also includes designs of two additional endangered and vulnerable species, the rhinoceros and lion. The collection in its entirety donates 100% of profits to the respective funds supporting the conservation of each species under the umbrella of the Wildlife Conservation Network.

Using global influencers to broadcast a commitment to a cause is resonating with both front-row influencers and a new generation of luxury shoppers.

Global Ambassador for #KnotOnMyPlanet and the Elephant Crisis Fund, Doutzen Kroes, explains, “People who work in fashion and people who love fashion want to express who they are. I’m proud to be a champion for elephants, as these incredibly intelligent beings are facing a threat of disappearance. That’s why I’m so grateful to partner with Tiffany & Co. and applaud how their campaign builds awareness of the devastation of poaching and engages the public in this important conversation.”

This week, friends of Kroes and Tiffany who are passionate about ending the ivory crisis are selecting styles to wear in a portrait series shot by chief artistic officer Reed Krakoff. The campaign brings awareness to the threat facing these magnificent creatures and encourages people to show their support by wearing and sharing Tiffany Save the Wild pieces. Since the collection's first launch in September 2017, the campaign's success has led to achieving our initial donation goal of USD $1 million in just the first four months.

With nearly USD $3 million donated to date, Tiffany & Co. has tripled its initial minimum commitment to the Elephant Crisis Fund in support of #KnotOnMyPlanet, and has pledged an additional USD $1 million minimum to the Wildlife Conservation Network by December 2019. The additional funds will go wherever the need is greatest for each of the three species–from anti-poaching efforts to ivory and horn demand reduction initiatives. This collection builds on Tiffany & Co.’s longstanding commitment to sustainability and conservation, which has included protecting landscapes and threatened marine ecosystems, and reducing the demand for illegal wildlife products through collaboration with the U.S. Wildlife Trafficking Alliance.

Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co., adds, “The Tiffany Save the Wild collection’s success so far truly underscores the increasing demand for luxury that makes an impact. For over 180 years, Tiffany & Co. has been inspired by the beauty of the natural world. For this reason, we believe we have a moral imperative to protect it–and our customers are validating this belief with each purchase.”

Available in sterling silver,18k rose gold and styles featuring both metals, the newest Tiffany Save the Wild collection charms can be purchased in stores and online September 2018. A special edition of an elephant pavé diamond brooch will only be available at the Fifth Avenue flagship store and select Tiffany flagship stores around the world.

About Tiffany & Co.
In 1837, Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for its exceptional gemstones. Since then, TIFFANY & CO. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence. During the 20th century its fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s and the film starring Audrey Hepburn®.

<>Today, with more than 13,000 employees, TIFFANY & CO. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories–including more than 5,000 skilled artisans who cut diamonds and craft jewelry in the Company’s workshops, realizing its commitment to superlative quality.

The Company operates more than 300 TIFFANY & CO. retail stores worldwide as part of its omni-channel approach. To learn more about TIFFANY & CO. as well as its commitment to sustainability, please visit tiffany.com.

About #KnotOnMyPlanet
The #KnotOnMyPlanet campaign was conceived by David Bonnouvrier, co-founder of DNA Model Management, Trish Goff and Doutzen Kroes, and created and developed by the founders of Blood, George Prest and Drew Burdon. It is a campaign born in fashion and powered by influencers and brands to provide a secure future for elephants through raising funds for the Elephant Crisis Fund within the fashion industry. It pays homage to one of the key characteristics of our most noble animal–memory. Elephants never forget and to remember them, the fashion industry will wear a knot to raise awareness and stop the demand for ivory.

About the Elephant Crisis Fund
The Elephant Crisis Fund, a joint initiative of Save the Elephants and the Wildlife Conservation Network in partnership with the Leonardo DiCaprio Foundation, is the most effective and innovative way for people who care about elephants and the future of wild Africa to stop the killing and trafficking of elephants and demand for their ivory. It supports the best ideas, rather than a single institution, for it will take the most critical actions of all to save elephants. Uniquely, every cent of every dollar goes directly to the ground, not to organizational overhead. For more information, visit ElephantCrisisFund.org

#TiffanySavetheWild #KnotOnMyPlanet @Tiffanyandco

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Contact:

Nathan Strauss
nathan.strauss@tiffany.com
+1 646 428 5941

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