Tiffany & Co.’s Believe In Love Campaign Honors the Connections of True Love

NEW YORK, NY (April 1, 2019)

Tiffany & Co.’s latest Believe In Love campaign features the Tiffany True engagement ring, which includes an innovative white diamond cut. The film captures the intimacy between two people, and the Tiffany True engagement ring as a symbol of their bond. Lady Gaga’s original song “Is That Alright?” from the film A Star is Born, is featured in this latest chapter of Tiffany & Co.’s Believe In Love campaign.

Lady Gaga is a longtime friend of the brand, appearing in a previous campaign and more recently, taking to the red carpet in Tiffany’s innovative designs for her Golden Globe®, Screen Actors Guild®, Grammy®, and Academy Award® wins for her work in A Star is Born. It was at the 91st Academy Awards® that she wore the iconic Tiffany Diamond, marking the first time the legendary stone has ever appeared on a red carpet.

The campaign film, which features Tiffany’s new engagement ring, echoes the emotional connection of love captured by the song, and launches globally on April 1, 2019.

About Tiffany & Co.
In 1837, Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for its exceptional gemstones. Since then, TIFFANY & CO. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence. During the 20th century its fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s and the film starring Audrey Hepburn.

Today, with more than 14,000 employees, TIFFANY & CO. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories – including more than 5,000 skilled artisans who cut diamonds and craft jewelry in the Company’s workshops, realizing its commitment to superlative quality.

The Company operates more than 300 TIFFANY & CO. retail stores worldwide as part of its omni-channel approach. To learn more about TIFFANY & CO. as well as its commitment to sustainability, please visit


TIFFANY & CO. and TIFFANY are trademarks of Tiffany and Company.

Christy Distefano
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