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Tiffany & Co. Unveils New Flagship Store in Sydney

SYDNEY, AUSTRALIA (April 5, 2019)

Tiffany & Co. today opened a spectacular new store in the heart of the Sydney CBD. The newly designed store is located on the corner of Pitt Street and King Street and occupies approximately 2,200 square meters of what will become the ultimate luxury shopping destination in Australia.

“Renewing our presence in the world’s most important cities is a critical strategy on our path to becoming The Next Generation Luxury Jeweler. Our new store on Pitt Street delivers an exciting and enhanced store experience full of discovery, and reflects our modern and evolving brand,” said Alessandro Bogliolo, chief executive officer of Tiffany & Co.

From the unique façade design to its gracious interior, the store echoes the company’s global reputation and 182-year history that includes Sydney, where Tiffany first opened a store in 1994.

“We are extremely excited to unveil our new Sydney flagship store on Pitt Street. After enjoying 25 successful years in Sydney, this store will mark a new era for Tiffany Australia and will transform the luxury shopping precinct within the CBD. The reimagined store has been designed to offer a spectacular experience for customers, featuring the renowned quality, craftsmanship and style that Tiffany is famous for around the world,” said Glen Schlehuber, vice president and managing director of Tiffany & Co. Australia and New Zealand.

Constructed on two levels, the new store is the pinnacle of the Tiffany shopping experience, with luxurious private salons and windows that afford maximum natural light for the proper viewing of the world’s most beautiful diamonds. Upon entering the store, a gallery style foyer with a view to the upper level will exhibit key collections including archival collections throughout the year and for a limited time to celebrate the opening, one of the rarest of all diamonds—the legendary Tiffany Diamond.

The world-renowned Tiffany Diamond weighs 128.54 carats and has only been worn twice before—including by Audrey Hepburn. Most recently worn by Lady Gaga to the Academy Awards®, the necklace is suspended from a platinum necklace of alternating cushion-cut and round brilliant diamonds. Appearing as if it is lit by an inner flame, the legendary cushion-cut yellow diamond has a unique 82 facets—24 more facets than the traditional 58-facet brilliant cut.

Tiffany and Co. transformed the building by removing a large section of the existing roof, creating a dramatic façade with luxurious ceiling heights upon entry. Customers are welcomed by 10-meter high ceilings. The prominent amazonite stone throughout the store first presents itself with three-story height panels meeting at a diamond patterned stone floor. The store’s exterior features unique, custom carved wheat leaf pattern stone panels surrounded by a glass canopy in fluted glass.

Bespoke stepped white marble walls frame each entry way as you move throughout the store into where some of Tiffany’s most iconic jewelry is arrayed, including Tiffany T creations, clean and architectural with a nod to our bold legacy; Tiffany Keys to collect and wear as symbols of joy and a life filled with possibility; as well as the Return to Tiffany™ collection. Based upon the Style Studio concept at the New York flagship store, there are dedicated stylists offering more interactive browsing of jewelry in open displays. With two styling vanities, a personal jewelry stylist can work with clients to explore creative style combinations and looks.

Glamour gives way to love and romance in the main salon on the upper level of the store. The world’s most coveted diamond engagement rings sparkle in the natural light offered by the central skylight from a soaring six-meter high ceiling. White marble walls with full-height amazonite stone accents frame the room. Included in the diamond collection in this room is the Tiffany® Setting which has enjoyed universal popularity since its 1886 introduction, as well as the recently launched Tiffany True engagement ring, a new icon of modern love. Customers can further explore the brilliant rings in the comfort of boutique dedicated private salons throughout the floor.

In addition, the store offers a unique gallery of incredible custom artworks designed exclusively for the Sydney flagship store. The permanent exhibition features an all-Australian lineup of both up and coming and established artists across all mediums including Lisa Cahill, Anna Wili Highfield, Gemma O’Brien and Aboriginal artist Charlotte Phillipus. All artworks encompass an overarching concept of Australian nature and Sydney cityscapes with Tiffany in mind.

About Tiffany & Co.
In 1837, Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for its exceptional gemstones. Since then, Tiffany & Co. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence. During the 20th century its fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast At Tffany’s and the film starring Audrey Hepburn.

Today, with more than 13,000 employees, Tiffany & Co. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories – including more than 5,000 skilled artisans who cut diamonds and craft jewelry in the company’s workshops, realizing its commitment to superlative quality.

The company operates more than 300 Tiffany & Co. Retail stores worldwide as part of its omni-channel approach. To learn more about Tiffany & Co. As well as its commitment to sustainability, please visit www.tiffany.com

TIFFANY & CO. and TIFFANY are trademarks of Tiffany and Company.
Contact:

Christy Distefano
christy.distefano@tiffany.com
+1 646 428 5905

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