News

Tiffany & Co. Opens Japan’s First Concept Store in Harajuku, “Tiffany @ Cat Street”

TOKYO, JAPAN (April 16, 2019)

Tiffany & Co. will open its first concept store in Japan – “Tiffany @ Cat Street” – in Harajuku on Friday, April 19. More so than any of the existing Tiffany & Co. stores in Japan, the experiential design for Tiffany @ Cat Street showcases the wit, creativity and timelessness of the brand. From jewelry to Home & Accessories, the store will offer a thematically curated selection and presentation of iconic designs.

“Tiffany @ Cat Street will be a Tiffany & Co. experience unlike any other. Unique for its elevated informality and playfulness, this dynamic space reflects an unusual and exciting expression of our brand,” said Richard Moore, divisional vice president—Global Store Design & Creative Visual Merchandising, Tiffany & Co.

The futuristic architecture of the building coupled with the Tiffany @ Cat Street logo on an iconic Tiffany Blue® background will make the store truly stand out. Each of the store’s six levels will present a different selection of items and services. The caselines will be complemented by a wall inspired by the famous Tiffany Blue Box® with floor-to-ceiling shelves to display pieces from jewelry and Home & Accessories collections, creating a captivating atmosphere.

“By opening this new concept store in an area where creative people gather for fashion, art and culture, we will showcase the brand in an environment that encourages customers to discover and rediscover the magical world of Tiffany,” said Daniel Perel, president of Tiffany & Co. Japan.

Visitors will be able to indulge in a number of unique experiences such as a Style Studio where stylists can work with clients to explore creative style combinations and looks, a personalization counter for custom engraving while you wait, a fragrance vending machine or a specially arranged photo opp.

In addition, the top floor will host the first Tiffany cafe in Japan, aptly named “The Tiffany Cafe @ Cat Street”. The cafe will serve a range of foods and drinks from croissants and coffee (Breakfast at Tiffany’s anyone…?) to other New York City temptations such as hot dogs and cheese pretzels, and sweet treats such as Tiffany @ Cat Street donuts and cookies.

The first highlighted collection for the opening will be Tiffany T, the latest icon of Tiffany that embodies the energy and creativity of New York City. Also featured will be a curated assortment of items displayed in a unique way, from other iconic collections such as Tiffany HardWear and Tiffany Paper Flowers™ to the brand new Tiffany T True pieces. In addition, to celebrate the opening, limited edition charms in sterling silver, as well as in 18K rose gold engraved with the Tiffany @ Cat Street store logo will be offered exclusively, while new Tiffany T Smile mini color pendant and bracelet sets in pink sapphire, yellow sapphire, and blue topaz will be making its worldwide debut at this special location.

Tiffany @ Cat Street will be open on Friday, April 19, 2019. The store layout is intentionally flexible so that it can be adapted and changed throughout its lifespan, creating a blank canvas for a rotation of Tiffany collections.

Tiffany @ Cat Street: Store Summary
Store name: Tiffany @ Cat Street
Address: 6-14-5 Jingumae, Shibuya-ku, Tokyo
Tel: 0120-488-712
Store opening: Friday, April 19, 2019
Opening hours: 11:00-19:00 (Cafe: 11:30-18:30 Last Order 18:00)

About Tiffany & Co.
In 1837, Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for its exceptional gemstones. Since then, TIFFANY & CO. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence. During the 20th century its fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s and the film starring Audrey Hepburn.

Today, with more than 14,000 employees, TIFFANY & CO. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories – including more than 5,000 skilled artisans who cut diamonds and craft jewelry in the Company’s workshops, realizing its commitment to superlative quality.

The Company operates more than 300 TIFFANY & CO. retail stores worldwide as part of its omni-channel approach. To learn more about TIFFANY & CO. as well as its commitment to sustainability, please visit tiffany.com.

TIFFANY & CO. and TIFFANY are trademarks of Tiffany and Company.
Contact:

Christy Distefano
christy.distefano@tiffany.com
+1 646 428 5905

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