About Tiffany & Co.

Tiffany Jazz Age Glamour

The 1920s ushered in an era of newfound freedom, spirit and excitement. It was ignited by impassioned innovators who transformed fashion and culture with unbridled exuberance and optimism. Jazz, a new American art form, provided the background for the heady euphoria and came to symbolize a new generation’s zest for life.

The Jazz Age was the first modern era to emphasize youth culture over the tastes of the older generations; and the epicenter of this explosion of creative energy and social change was New York. A magnet for titans and poets alike, the city emboldened women to assume power over their lives. They had won the right to vote; they abandoned corsets and tea dresses for sleek new fashions—fringed, feathered and hemmed at the knee. Freedom was theirs and they reveled in New York’s dazzling nightlife and every dance craze.

By now, Tiffany & Co. was an internationally renowned jeweler. Founded in New York in 1837, the company became the city’s icon of chic sophistication and its diamonds the epitome of American glamour. Gilded Age galas ablaze with Tiffany jewels were followed by Jazz Age supper clubs sparkling with diamonds in the new Art Deco style. As the period’s preeminent jeweler, Tiffany defined it with white diamonds punctuated with colorful gems in softly contoured platinum that celebrated the city’s sublime skyscrapers such as the Chrysler building and Rockefeller Center, as well as fashion’s streamlined silhouettes.

Just as jazz continued to influence music worldwide, these brilliant creations shaped Tiffany design throughout the 20th century and into the 21st, culminating with the 2013 Blue Book—Tiffany’s annual showcase of breathtaking jewels—including The Great Gatsby Collection, named for the 1925 literary classic by F. Scott Fitzgerald, who was a leading figure of the time and a Tiffany customer. The collection captures his characters’ privileged lives with modern versions of their Tiffany jewels that glittered through posh parties and summer soirées at grand estates, fueled by jazz and bubbling champagne. Among these shimmering creations are fluid diamond necklaces and bracelets, ropes of lustrous pearls and bejeweled hand ornaments and headpieces.

Tiffany’s Ziegfeld Collection is also influenced by this period. Named for New York’s legendary Ziegfeld Theatre, a model of Art Deco architecture that opened in 1927, the collection reflects the era’s cool elegance with elongated strands of pearls, black onyx and sterling silver.

The spontaneous rhythms of jazz infuse other diamond designs including the aptly named Tiffany Jazz™, Tiffany Grace and the Tiffany Legacy Collection®. Luxurious in length and exquisitely detailed, they echo the sensuous motion of 1920s fashion; and they complement contemporary style with spirit and vitality.

Art Deco-inspired Tiffany jewels have appeared off screen, as well, at Hollywood’s most important occasions. As host of the 2011 Academy Awards®, Anne Hathaway wore eight different fashion ensembles, all accented with Tiffany jewelry including a lavish bracelet encrusted with round and baguette diamonds. And Academy Award® winner Kate Winslet wore a necklace of rare yellow diamonds designed exclusively for her appearance at the 2010 Academy Awards®.

Today’s Tiffany jewels inspired by the Jazz Age cast a romantic spell unique to an era that remains fresh in the minds of moviemakers, artists and designers. They are forever captivated by this marvelous time in America and its shining city, where modern glamour came to light in the brilliance of Tiffany diamonds.

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