Reed Krakoff is Chief Artistic Officer of Tiffany & Co. He directs design for Tiffany & Co. brand jewelry, as well as luxury accessories, and leads the brand’s overarching artistic and design vision with respect to stores, e-commerce, marketing and advertising.
Krakoff joined Tiffany & Co. in February 2017, after collaborating with the brand in 2016 on a luxury accessories collection.
Krakoff is an American designer with a career that spans over 25 years. After receiving his degree in Fashion Design from Parsons School of Design in New York, Krakoff began designing for classic American design houses such as Anne Klein and Ralph Lauren.
Krakoff became known throughout the industry for his time spent with iconic accessories brand, Coach, and spent most of his 16 years with the company as President and Executive Creative Director. He is recognized for revamping and reviving Coach’s image, as well as driving the brand’s sales from $500 million to $5 billion. In 2010, Krakoff launched his eponymous line of women’s ready-to-wear, handbags, shoes and accessories.
Krakoff’s contributions to the industry have been recognized with such distinctions as being elected vice president of the CFDA in 2007, where he remained for three years. He continues to serve on the board of the CFDA and holds the title of Head of Admissions. A strong supporter of young designers emerging in the fashion industry, Krakoff has been a judge and mentor for the CFDA/Vogue Fashion Fund for the last decade. He also demonstrates his support through serving as a board member of the Parsons School of Design, and, since 2003, as a member of the Parsons Board of Governors.
Krakoff has been honored three times throughout his career with the CFDA award for Accessories Designer of the Year, and has also been recognized several times for various awards from The Accessories Council. Krakoff is a passionate patron and supporter of the arts and was honored with the Whitney Museum of American Art award in 2013.