About Tiffany & Co.


Tiffany’s standards of quality and craftsmanship are matched by the company’s tradition of introducing designs that capture the mood of contemporary fashion and define American luxury. Atlas® is one such innovation. Introduced in 1995, the collection is named for the mythic Greek god who holds aloft an enormous globe—an apt symbol for a collection that makes an impact around the world.

Created by John Loring, Tiffany design director emeritus, the Atlas® collection explores the raised Roman numerals of its archetype, the Atlas® watch. Introduced in 1983, the timepiece is an icon of style, featuring an hour track of brightly polished Roman-numeral markers in high relief. For its originality, the Atlas® watch was granted a rare U.S. patent. Of his many Tiffany designs, Loring says this is his favorite because “it’s had such staying power and translated so brilliantly into jewelry that is a true statement of fashion.”

The design’s signature Roman numerals are the ageless artifacts of a great civilization and its elevated concept of time. Tiffany streamlines these classic symbols of empire in elegant jewelry that is emblematic of American design, recognizably sleek and modern. Combined with grooved borders and alternating matte and polished surfaces, Atlas® jewelry generates a sensuous play of light. From necklaces, pendants and earrings to bangles and rings in 18 karat yellow, rose or white gold and sterling silver with diamonds—all are moving reminders to maximize the moment and explore all possibilities of self-expression.

Every variation on the theme shines with a chic sophistication that is the essence of Tiffany. Definitively American in its bold simplicity, Atlas® embodies the strength of the brand, and of the stylish women who wear it all over the world.

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