About Tiffany & Co.

Tiffany Blue

The heritage of Tiffany & Co.—the diamonds, the glamour, the storied legacy of movies and song—is richly reflected in the signature Tiffany Blue that wraps the jeweler’s every creation. One glance at this glorious hue evokes not only excitement, but also appreciation for a legendary style that was crafted by artisans working in a tradition established more than 175 years ago.

Tiffany’s anniversary celebration pays tribute to the generations of designers and craftspeople who forged the jeweler’s renowned reputation. The objects of their dedication are milestones in the evolution of American design and reinforce Tiffany’s history as one of the world’s premier jewelers and silversmiths. It was the quality of these creations, consistently and flawlessly delivered that engendered a relationship of trust between Tiffany & Co. and its customers. Over time, Tiffany’s devoted clientele came to associate the vibrant blue box with this special relationship and the highest standards of excellence.

The color known as Tiffany Blue was selected by founder Charles Lewis Tiffany for the cover of Blue Book, Tiffany’s annual collection of exquisitely handcrafted jewels, first published in 1845. Also referred to as robin’s-egg blue or forget-me-not blue, this distinctive color may have been chosen because of the popularity of the turquoise gemstone in 19th-century jewelry. Turquoise was also a favorite of Victorian brides who gave their attendants a dove-shaped brooch of turquoise as a wedding day memento.

Tiffany Blue was later adopted for use on shopping bags, as well as in advertising and other promotional materials. True to the founder’s vision, the Tiffany Blue Box® became an icon of luxury and exclusivity. As The New York Sun reported in 1906,

(Charles Lewis) Tiffany has one thing in stock that you cannot buy of him for as much money as you may offer; he will only give it to you. And that is one of his boxes. The rule of the establishment is ironclad, never to allow a box bearing the name of the firm, to be taken out of the building except with an article which has been sold by them and for which they are responsible.

Charles Tiffany’s coveted box is today an international icon of elegance and sophistication. On a more personal level, it is a certain sign that a magical moment has arrived. The box may reveal a dazzling diamond ring that changes the course of love; or it may honor a personal achievement, a birthday or an anniversary.

Glimpsed on a busy street or resting in the palm of a hand, the Tiffany Blue Box® evokes happy thoughts of the present that will be opened with the greatest pleasure.

TIFFANY & CO., TIFFANY, the color TIFFANY BLUE and the TIFFANY BLUE BOX
are trademarks of Tiffany and Company.