Tiffany & Co. Celebrates The Debut Of Tiffany Paper Flowers™ And Premiere Of Its New Campaign, “Believe In Dreams”

Tonight, Tiffany & Co. celebrated the debut of its latest jewelry collection, Tiffany Paper Flowers™ and premiered its newest campaign, “Believe In Dreams” starring Elle Fanning at the iconic Fifth Avenue flagship store. Joining chief executive officer Alessandro Bogliolo and chief artistic officer Reed Krakoff were Elle Fanning, Zendaya, Michelle Williams, Yara Shahidi, Kendall Jenner, Naomi Campbell, Sarah Paulson, Greta Gerwig, Ava Phillippe, Hailey Baldwin, Maddie Ziegler, Doutzen Kroes and more. The night ended with a performance by hip-hop artist A$AP Ferg, who delighted the crowd with his modern remake of the classic song “Moon River” which is featured in the “Believe In Dreams” campaign film.

At the event, guests were treated to the worldwide debut of the campaign film. The film opens with actress Elle Fanning in black and white as she peers into the Fifth Avenue flagship windows, a nod to the opening scene from the 1961 classic film Breakfast at Tiffany’s. Her reality then transforms into a dreamlike rush of music and color flooding the streets of New York to the soundtrack of a reimagined “Moon River,” featuring Fanning’s ethereal vocals with original lyrics by A$AP Ferg.

The new collection and campaign were teased out with citywide activations that took over Manhattan leading up to the event. Across the city, people were greeted with Tiffany Blue® coffee carts serving complimentary brews, taxis transformed from signature yellow to robin’s-egg blue that roamed the streets, bodegas filled with buckets of paper flowers and subway stations that received a Tiffany Blue® treatment.

About Tiffany
Founded in New York in 1837, Tiffany & Co. is the world’s premier jeweler and America’s house of design. An iconic brand with a rich and storied heritage, Tiffany is a global manufacturer and retailer of jewelry and luxury accessories. The company operates more than 300 Tiffany & Co. stores in more than 20 countries.

Tiffany, Tiffany & Co., T&CO. and Tiffany Paper Flowers are trademarks of Tiffany and Company and its affiliates, in the U.S. and other countries.

#TiffanyBlue #TiffanyPaperFlowers @tiffanyandco

Tiffany & Co. Holds Provocative Discussion on Modern Love

Tiffany & Co. convened a panel discussion today, themed “Modern Love: The Rules of Engagement,” which generated diverse viewpoints on the endlessly fascinating subject of modern love and marriage. Hosted at the Academy Mansion on Manhattan’s Upper East Side, the “In Conversation With Tiffany” panel discussed the larger cultural trend shift among young people around love – how, when and where they find it – and how the tradition of proposals and celebration of important relationship milestones has evolved in the Digital Age.

The event was held as part of the Tiffany Diamond Academy, a day of exploration surrounding Tiffany’s diamond legacy and the making of the Tiffany® Setting, which this year celebrates 130 years as the world’s most famous engagement ring.

The panel included five participants from the worlds of entertainment, media, technology and fashion: • Dan Savage, author and social commentator • Ellie Kemper, comedian, writer and star of Unbreakable Kimmy Schmidt • Candace Bushnell, award-winning author of Sex and the City • Dawoon Kang, cofounder of dating app Coffee Meets Bagel • Sarah Rutson, vice president of global buying for NET-A-PORTER

The panel was moderated by Daniel Jones, author and editor of the “Modern Love” column in The New York Times.

“Tiffany means a lot to me as a brand because it is the wedding band of my husband,” said Ellie Kemper. “We got his wedding band from Tiffany in Los Angeles and I think it is so gorgeous. I love their style, I love their essence, I love their sensibility, and to me it’s particularly special because it’s literally the symbol of my commitment to my husband.”

“I didn’t propose to him, and he didn’t propose to me,” said Dan Savage. “My mother proposed to us.”

The “In Conversation with Tiffany” series brings together creative talents from diverse fields to share insights on themes of common interest.

Tiffany is the internationally renowned jeweler founded in New York in 1837. Through its subsidiaries, Tiffany & Co. manufactures products and operates TIFFANY & CO. retail stores worldwide, and also engages in direct selling through Internet, catalog and business gift operations. For additional information, please visit Tiffany.com.

Tiffany & Co., Tiffany, T&CO. and the Tiffany Setting are trademarks of Tiffany and Company and its affiliates.

Tiffany & Co. and Coty Inc. Announce New Fragrance Agreement

Tiffany & Co. and Coty Inc. today announced entry into an agreement regarding the development, production and distribution of a new line of Tiffany fragrances for both women and men, to be sold at Tiffany & Co. stores as well as at other select luxury retailers.

Over the past 178 years, Tiffany’s renowned reputation for extraordinary product design and excellence has been earned by creating objects of lasting beauty from nature’s most exquisite diamonds and gemstones.

“Tiffany is among the world’s most important houses of luxury, and fragrances are an important expression of the brand,” said Frédéric Cumenal, chief executive officer of Tiffany & Co. “We are pleased to work with Coty, an industry leader in the prestige fragrance category, on the development of a more meaningful fragrance portfolio through this licensing agreement.”

“Tiffany’s luxury heritage lends itself perfectly to Coty’s prestige fragrance portfolio,” said Bart Becht, chairman and interim chief executive officer, Coty. “We look forward to bringing Coty’s unique expertise to Tiffany by establishing a strong fragrance business for the brand.”

About Tiffany & Co.

Tiffany is the internationally renowned jeweler founded in New York in 1837. Through its subsidiaries, Tiffany & Co. manufactures products and operates TIFFANY & CO. retail stores worldwide, and also engages in direct selling through Internet, catalog and business gift operations. For additional information, please visit Tiffany.com.

About Coty Inc.

Coty is a leading global beauty company with net revenues of $4.4 billion for the fiscal year ended June 30, 2015. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty’s product offerings include such global brands as adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Rimmel and Sally Hansen. For additional information, please visit Coty.com.