Protecting the oceans to provide a vibrant future for generations to come.
Tiffany & Co. has supported ocean conservation for over 25 years through our philanthropic commitments. We are deeply inspired by the oceans in our materials and design. The House is committed to protecting the ocean to provide a vibrant future for generations to come.
The Tiffany & Co. Foundation’s 25th Anniversary
In 2025, The Tiffany & Co. Foundation celebrates 25 years of protecting the world’s oceans. Since its first grant to safeguard coral reefs in 2000, the Foundation has supported the protection of more than 15 million square kilometers of ocean—an area twice the size of the contiguous United States—through the creation and expansion of over 50 marine protected areas across the world’s five oceans.
As the first luxury brand to celebrate 25 years of sustained environmental philanthropy, Tiffany & Co. continues to honor our enduring commitment to support ocean conservation.
The Tiffany & Co. Foundation’s 25th Anniversary
2000
The Tiffany & Co. Foundation is established, and the first grant is awarded in support of marine protection to the Wildlife Conservation Society.
2004
Tiffany stops selling coral jewelry to help preserve ocean life and urges other jewelers to do the same.
2008
The Too Precious to Wear campaign launches with Foundation support, promoting coral conservation by encouraging the jewelry, fashion and home decorating industries to stop sourcing coral.
2014
The Foundation supports Oceans 5, a global funder collaborative which supports the designation of marine protected areas across the world’s five oceans.
2016
The Foundation continues its long-standing commitment to support educating the public about the importance of ocean conservation through support of Chasing Coral—an Emmy® Award-winning film that documented the disappearance of the world’s coral reefs.
2018
The Foundation supports the creation of the groundbreaking 50 Reefs Initiative, identifying the 50 most climate-resilient coral reefs, intended to focus restoration efforts for maximum environmental impact.
2021
Over USD $6.5 million is raised in support of The Nature Conservancy from the auction of a Patek Philippe Ref. 5711 Nautilus watch.
2023
The Tiffany & Co. Foundation surpasses its USD $100 million grantmaking milestone and streamlines its grantmaking focus to ocean conservation.
2024
The House introduces the Love For Our Oceans initiative, pledging to give at least USD $1 million to The Nature Conservancy to support conserving four billion hectares of ocean by 2030.
2025
Tiffany & Co. wins two Silver Cannes Lions Awards for the 1837 Tiffany Blue Conservation campaign, leveraging one of the brand’s most recognizable assets as a driver for ocean preservation awareness.
Tiffany & Co. Wins the House’s First Cannes Lions Award for Sustainable Luxury and Design
Tiffany & Co. wins the House’s first Cannes Lions Award at the 2025 Cannes Lions International Festival of Creativity. Tiffany & Co. received two Silver Lions and five shortlists in the Luxury and Design categories for the 1837 Tiffany Blue Conservation Campaign, created alongside creative agency L&C and in partnership with Pantone®.
The 1837 Tiffany Blue Conservation campaign leverages Tiffany’s iconic color to highlight the urgent need to protect marine life. These awards reaffirm Tiffany’s commitment to support safeguarding the oceans, grounded in the love for our planet and a better tomorrow.
Celebrating One Year of the Love For Our Oceans Initiative
Tiffany & Co. is proud to announce that we have raised over USD $1.6 million through the Love For Our Oceans initiative in the first year to support The Nature Conservancy and its global ocean conservation efforts. Through the Love For Our Oceans initiative, we introduced T Smile by Tiffany cord bracelets crafted with 18k gold and REPREVE® Our Ocean™ recycled polyester, made entirely from ocean-bound plastic bottles.
Reflecting on a Year of Conservation Impact
Through the contribution, Tiffany has supported the expansion of five marine protected areas in The Bahamas that are essential for preserving biodiversity and supporting local economies. We are also supporting the protection of “Super Reefs” in Belize—climate-resilient coral reefs—with the goal of helping to safeguard critical marine ecosystems and helping to improve the lives of millions who depend on healthy oceans for their livelihoods and well-being.
Tiffany’s Love For Our Oceans Initiative Expands to Mainland China
Launched on Earth Day 2025 in Mainland China, Tiffany & Co. is committed to supporting mangrove preservation efforts in Shenzhen in partnership with the Mangrove Conservation Foundation (MCF) through the Love For Our Oceans initiative. In celebration of World Mangrove Day, Tiffany & Co. and MCF co-hosted an exclusive conservation experience at the Shenzhen Futian Mangrove Ecological Park to explore the crucial role China’s mangrove ecosystem plays in coastal protection, biodiversity conservation and climate change mitigation.
Engaging Employees in Conservation
From Waikiki to New York, Tiffany & Co. employees across the globe engaged in direct local action to support the protection and restoration of vital ecosystems in our own backyard. In Abu Dhabi, Tiffany employees planted 1,837 mangroves, a nod to the House’s founding in 1837, at Jubail Mangrove Park in Abu Dhabi, reflecting our enduring commitment to sustainability and community connection.
In Miami, Tiffany & Co. partnered with Clean Miami Beach for a powerful day of community impact and inter-Maison collaboration. Tiffany & Co. partnered with other LVMH Maisons, including Hublot, Moët & Chandon and Parfums Christian Dior, to help clean the Historic Virginia Key Beach Park, playing a part in protecting marine life and preserving one of South Florida’s most iconic natural spaces.
In Singapore, Tiffany joined hands with the Ocean Purpose Project (OPP) for a meaningful beach clean-up initiative, collecting over 140 pounds of ocean-bound pollution, aimed at protecting our marine environment and raising awareness about coastal pollution.
Championing Conservation and Sustainable Leadership
To underscore our unwavering commitment to conservation and inspire broader industry action, Tiffany & Co. actively participates in key industry events, showcasing our leadership in sustainable practices and advocating for a more environmentally responsible future.
In April 2025, LVMH and its Maisons reaffirmed their environmental ambition and commitments at the ChangeNOW Summit in Paris. Tiffany & Co.’s ocean conservation strategy was highlighted at the summit’s first Water Odyssey, a space open to all to showcase sustainable solutions for ocean conservation to build awareness and mobilize the public.
In June 2025, The Tiffany & Co. Foundation had a presence at the UN Ocean Conference in Nice, France—the biggest convening of conservationists, philanthropists and governments—with the goal of preserving and protecting life below water. The Foundation formally signed the Pelagos Consortium commitment, intended to safeguard the waters between France, Monaco and Italy, home to incredible biodiversity including dolphins and whales, launched by Fondation Prince Albert II de Monaco. We are proud to support global conservation experts to help build solutions for the world’s toughest environmental challenges related to oceans.
In November 2025, Tiffany & Co. participated in the China International Import Expo in Shanghai, China to demonstrate the House’s commitment to ocean conservation and savoir faire alongside seven LVMH Maisons. Over six days, the Expo welcomed almost 30,000 visitors. Underscoring our commitment to ocean conservation, Tiffany & Co. showcased coral-inspired store façades, ocean-inspired jewelry and the Love For Our Oceans initiative, highlighting the Maison’s long-standing inspiration of oceans in our materials and design and dedication to protecting the natural world.
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