Tiffany & Co. convened a panel discussion today, themed “Modern Love: The Rules of Engagement,” which generated diverse viewpoints on the endlessly fascinating subject of modern love and marriage. Hosted at the Academy Mansion on Manhattan’s Upper East Side, the “In Conversation With Tiffany” panel discussed the larger cultural trend shift among young people around love – how, when and where they find it – and how the tradition of proposals and celebration of important relationship milestones has evolved in the Digital Age.

The event was held as part of the Tiffany Diamond Academy, a day of exploration surrounding Tiffany’s diamond legacy and the making of the Tiffany® Setting, which this year celebrates 130 years as the world’s most famous engagement ring.

The panel included five participants from the worlds of entertainment, media, technology and fashion: • Dan Savage, author and social commentator • Ellie Kemper, comedian, writer and star of Unbreakable Kimmy Schmidt • Candace Bushnell, award-winning author of Sex and the City • Dawoon Kang, cofounder of dating app Coffee Meets Bagel • Sarah Rutson, vice president of global buying for NET-A-PORTER

The panel was moderated by Daniel Jones, author and editor of the “Modern Love” column in The New York Times.

“Tiffany means a lot to me as a brand because it is the wedding band of my husband,” said Ellie Kemper. “We got his wedding band from Tiffany in Los Angeles and I think it is so gorgeous. I love their style, I love their essence, I love their sensibility, and to me it’s particularly special because it’s literally the symbol of my commitment to my husband.”

“I didn’t propose to him, and he didn’t propose to me,” said Dan Savage. “My mother proposed to us.”

The “In Conversation with Tiffany” series brings together creative talents from diverse fields to share insights on themes of common interest.

Tiffany is the internationally renowned jeweler founded in New York in 1837. Through its subsidiaries, Tiffany & Co. manufactures products and operates TIFFANY & CO. retail stores worldwide, and also engages in direct selling through Internet, catalog and business gift operations. For additional information, please visit Tiffany.com.

Tiffany & Co., Tiffany, T&CO. and the Tiffany Setting are trademarks of Tiffany and Company and its affiliates.

For the first time, Tiffany & Co. is casting its advertising spotlight on the artisans behind its most iconic diamond ring, as part of a year-long campaign to illustrate why the globally recognized symbol of love and marriage – the Tiffany® Setting engagement ring – can only be found at Tiffany.

“When our founder Charles Tiffany introduced the Tiffany® Setting in 1886, he gave us not only a symbol of true love, but also an enduring reminder of our diamond heritage and reputation for craftsmanship,” said Caroline Naggiar, chief marketing officer of Tiffany & Co. “What better way to celebrate the 130th anniversary of this handcrafted ring than to honor its makers.”

The campaign features testimony by the real artisans who hand cut, hand polish and handcraft each ring in an unparalleled tradition of excellence, just as it was done 130 years ago. Emphasizing what makes the Tiffany® Setting different from other six-prong engagement rings, the jeweler is reminding soon-to-be brides (and their prospective fiancés) that Tiffany rejects 99.96% of the world’s gem-grade diamonds, and that its superlative standards go beyond the 4Cs (Tiffany’s 5th C, Presence, grades a diamond’s brilliance, scintillation and dispersion).

The single and double-page spreads are headlined with the declarative I WILL, followed by individual quotes that reveal the artisans’ deep sense of pride and dedication in creating Tiffany’s iconic diamond engagement ring, which can take a full year to craft.

&nbsp •“I will reject 99.96% of the world’s finest diamonds because there’s a difference between quality and Tiffany quality.” – Chief gemologist Melvyn Kirtley

&nbsp •“I will craft a setting so flawlessly that the exquisite diamond seems to float. Just as it was done 130 years ago.” – Diamond setter Tomasz Dziwura

The quotes appear with an image of the Tiffany® Setting and acclaimed photographer Martyn Thompson’s striking black-and-white photographs of the artisans’ hands performing their time-honored tasks. In addition, director Keith Ehrlich worked with Tiffany to create black-and-white videos in :15, :30 and :60 segments, which showcase more of these masters at work, with voiceovers by the artisans themselves.

These experts say they are privileged to set such high-quality diamonds, which Tiffany procures in the rough to ensure that each was responsibly extracted directly from a known mine or through a supplier with multiple known mines. Tiffany then cuts and polishes most stones in the company’s own state-of-the-art facilities in order to maintain the integrity of its diamond supply chain.

The I WILL campaign follows Tiffany’s spring 2015 WILL YOU? engagement campaign, which featured modern couples embarking on a new chapter in their romantic journey. Both campaigns were created with Tiffany’s ad agency, Ogilvy & Mather in New York. The images will appear in print, as well as across digital properties under the hashtag #TiffanySetting.

Tiffany is the internationally-renowned jeweler founded in New York in 1837. Through its subsidiaries, Tiffany & Co. manufactures products and operates TIFFANY & CO. retail stores worldwide, and also engages in direct selling through Internet, catalog and business gift operations. For additional information, please visit Tiffany.com.

Tiffany & Co., Tiffany, T&CO. and the Tiffany Setting are trademarks of Tiffany and Company and its affiliates.