Tiffany & Co. Unveils New Location and Redesigned Store at South Coast Plaza

NEW YORK, NY (November 27, 2020)

Today, Tiffany & Co. announces the new location and redesign of its store at the prestigious South Coast Plaza in Costa Mesa, CA.

The South Coast Plaza store will introduce the second Tiffany Blue Box Cafe in North America after the original, The Blue Box Cafe® at Tiffany’s Fifth Avenue Flagship store in New York City. This permanent Tiffany Blue Box Cafe at South Coast Plaza will delight clients who have always dreamed of having breakfast at Tiffany. The Cafe will open in December with limited service and full service is planned for Spring 2021.

In celebration of the store opening and to coincide with the November launch of new styles from the Tiffany T1 collection, South Coast Plaza will be the first North American store to exclusively preview the Tiffany T1 bangle and ring in 18k rose gold with baguette diamonds for a limited time.

The prominently relocated store boasts a total retail area of approximately 12,000 square feet, nearly double its previous store footprint within the center. Located on the main level of South Coast Plaza, the interior store façade includes a custom Wheat Leaf feature wall crafted in carved stone. Each element of the store is designed to be captivating and unexpected, yet inviting and evocative of the brand’s rich heritage. The grand entrance creates a luxurious atmosphere – immediately immersing guests into the world of Tiffany and its modern aesthetic.

Upon entry, clients are greeted with a hand-painted mural by Artist Yoon Hyup. The custom design and soft color palette are inspired by the store’s surrounding Southern California topography that visually suggests water, waves, clouds and wind. A custom chandelier made of hand-cast crystal cylinders, hand-embroidered murals and unique uses of Tiffany Blue® Amazonite, fluted wood, custom-cut stone, cast glass with a distinct texture and metal all create a cohesive and elevated feel in an open space. An oversized portrait of Tiffany’s founder, Charles Lewis Tiffany – crafted by local Orange County artist Andrew Myers, a wall inspired by the famous Tiffany Blue Box® and Wheat Leaf detailing throughout the store create a mix of the traditional and the modern.

The customer journey offers increased storytelling and an engaging shopping experience as barriers between clients and sales professionals are reduced. Visual elements, including built-in wall showcases, stone case lines and tower vitrines, highlight the exceptional jewelry pieces.

To incorporate interactive elements, Tiffany has added a Discovery Table and Personalization Counter where clients will have the opportunity to try on product and experience on-site custom engraving on items ranging from wedding bands, tags and pendants to Home & Accessories items while they wait – making their Tiffany experience a truly personal one. Another design element that is sure to captivate our guests is a Tiffany Blue Box® wrapping station—making ceremony out of the long-standing tradition of gift giving at Tiffany.

Tiffany & Co.’s longstanding commitment to sustainability and responsible sourcing is highlighted at the retail level through Tiffany’s Diamond Craftsmanship Journey program. Tiffany has taken an unprecedented step in diamond traceability by sharing the full craftsmanship journey of its newly sourced, individually registered diamonds (0.18 carats or larger). Disclosing the country where each stone is crafted and set in jewelry marks an industry first. This follows the 2019 announcement that Tiffany would become the first global luxury jeweler to provide the provenance (region or countries of origin) of its individually registered diamonds. By taking transparency to a new level and sharing the full craftsmanship journey of its diamonds, Tiffany reinforces the brand’s commitment to ensuring that every step in the journey of its products contributes to the well-being of people and the planet.

A diamond’s region or country of origin, along with where it was cut and polished, graded and quality assured, as well as set in jewelry, will be shared with Tiffany customers for each newly sourced, individually registered diamond. This information will be available from any sales professional as well as printed on the Tiffany Diamond Certificate.

The South Coast Plaza store displays the brands latest jewelry designs and radiant diamonds, designed by Reed Krakoff, Tiffany’s Chief Artistic Officer, including Tiffany T1 and a vast High Jewelry presentation. Tiffany T1 is a reimagining of the Tiffany T collection celebrating the iconic “T” motif – featured in the brand’s jewelry designs since the 1980s. The High Jewelry Collection celebrates Tiffany’s innovative artistry and superlative diamond and colored gemstone legacy.

The store relocation and redesign further emphasize Tiffany’s commitment to California, where it operates 18 stores. The Orange County community has fully embraced Tiffany since the brand’s arrival in the market more than 30 years ago.

About Tiffany & Co.

In 1837, Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for its exceptional gemstones. Since then, TIFFANY & CO. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence. During the 20th century its fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s and the film starring Audrey Hepburn.

Today, with a workforce of more than 14,000 employees, TIFFANY & CO. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories – including nearly 5,000 skilled artisans who cut diamonds and craft jewelry in the Company’s workshops, realizing its commitment to superlative quality. TIFFANY & CO. has a long-standing commitment to conducting its business responsibly, sustaining the natural environment, prioritizing diversity and inclusion, and positively impacting the communities in which we operate.

The Company operates more than 300 TIFFANY & CO. retail stores worldwide as part of its omni-channel approach. To learn more about TIFFANY & CO. as well as its commitment to sustainability please visit Tiffany.com

TIFFANY & CO. and TIFFANY are trademarks of Tiffany and Company.

Nature Unbound: A Sneak Peek at Tiffany & Co.’s New Blue Book Collection

Deeply identified by its long and storied history of technical innovation and dazzling jewelry design, Tiffany & Co. continues to demonstrate its expertise in the world of high jewelry with the upcoming introduction of its newest collection, Colors of Nature.

The spellbinding beauty of the natural world inspires the collection’s vibrant palette of rare gemstones and diamonds, mixed in uncommon combinations that venture outside of the more traditional vernacular of high jewelry. Pieces transform for multiple modes of wear, making the designs surprisingly versatile. This inherent flexibility belies the house’s belief that extraordinary designs should not be reserved for extraordinary occasions.

Here’s a glimpse of the numbers behind the bejeweled creations:

Tiffany, Transformed: The Iconic Flagship Undergoes the Second Phase of its First Renovation in Nearly a Century

The ongoing multi-year transformation of the historic Tiffany flagship on Fifth Ave and 57th Street reached a pivotal milestone with a rare technical maneuver: a crane lifting a crane onto the rooftop.

The setup was ambitious, as the planning stage for this mobile crane lift took approximately nine months. Three engineers were involved, with Mclaren Engineering Group creating the initial drawings, the engineer of record WSP performing a loads-imposed review to ensure the existing structure could support the design and a third-party engineer completing a peer review before NYCDOB Cranes and Derricks.

On the day of the event, a licensed master rigger oversaw the delicate process, which lasted about 30 minutes and required three cranes to complete. A giant 105-ton Liebherr LTM1500 crane, with help from a Tadano 450 crane and eight large trucks serving as counterweights, lifted a mobile LTM1130 crane weighing approximately 66 tons seven stories.

This unique feat has occurred in New York City only three times before — at 787 11th Avenue four years ago, at the New York Public Library two years ago and, most recently, at New York’s LaGuardia Airport.

The lifting of the crane onto the flagship rooftop marked a much-anticipated new phase in the building’s renovation, which began in January 2020. The crane facilitates the building of the uppermost volume of the Tiffany-led project in partnership with OMA. The top stories of the structure, surrounded by a curtain of undulating glass, will house an exhibition, event and client-centric space with an outdoor terrace offering breathtaking views of Central Park.

The need for multiple cranes is a result of the building’s position. It is landlocked between two soaring structures, making vertical expansion an extreme engineering challenge. On one side stands Trump Tower (with its requisite Secret Service surveillance and complicated permit requirements), and on the other The Tiffany Flagship Next Door at 6 East 57th Street, which currently serves as Tiffany’s New York City Flagship until the transformation of 727 Fifth Avenue is complete.

Construction on the architectural marvel that has served as the cornerstone of Manhattan’s most fashionable shopping district since 1940 is scheduled to be completed in spring 2022.